Home All Apps AI Development Growth Subscriptions Attribution View All Apps
Google Ads lead generation

I turn ad spend into qualified leads.

Leads are a system, not luck. High-intent Google Search & Performance Max campaigns, conversion-built landing pages, and full call & form tracking — so every dollar is traced from click to booked lead.

0
Peak ROAS · live campaign
$0
Lowest cost / lead
0
Peak click-through rate
Google Ads Google Search Meta Lead Ads YouTube Ads Analytics 4 Tag Manager HubSpot Zapier WordPress
How it works

Every lead starts with the right intent

Lead generation isn't just running ads — it's a machine that turns high-intent clicks into booked calls and form fills. Here's what I build and run for you.

Google Ads
Search Ads

High-intent search

The people already Googling for exactly what you offer — captured at the moment they're ready to call, book, or buy.

  • Exact & phrase keyword strategy around buyer intent
  • Negative-keyword sculpting that kills wasted spend
  • Bidding tuned to cost-per-lead, not just clicks
Google
Performance Max

Every Google surface

Search, Maps, YouTube, Gmail & Display in one asset-fed campaign — Google's models find your buyers wherever they are.

  • Conversion-value & lead-quality signals
  • Asset groups mapped to real audience intent
  • Search-theme & audience-signal feeding
Meta
Meta Lead Ads

Facebook & Instagram forms

Instant-form lead ads that capture details without leaving the feed — plus retargeting that brings warm prospects back to close.

  • Native instant forms with qualifying questions
  • Advantage+ audiences & lookalikes
  • CRM-synced for instant follow-up
Conversion

Landing pages & CRO

Traffic is only half the job — the landing page is where the lead is won or lost. Fast, focused pages built to convert.

  • Message-match to every ad & keyword
  • Friction-free forms & mobile-first speed
  • A/B tested headlines, offers & CTAs
Real Results

Real campaigns, real leads

A selection of live Google Ads accounts I've run for lead-gen clients — thousands of leads at costs their sales teams love, with ROAS up to 374%. Live dashboards, not mockups.

ads.google.com › Overview
Google Ads lead-gen dashboard — 13.5K conversions at $5.84 cost per conversion
Apr 1, 2022 – Jan 8, 202413.5K leads · $5.84 / lead · 79.9K clicks · $78.7K spend
ads.google.com › Overview
Google Ads lead-gen dashboard — 6.11K conversions at 374% ROAS
May 1, 2023 – Jan 8, 20246.11K conversions · 374% ROAS · 12.94% CTR
ads.google.com › Overview
Google Ads lead-gen dashboard — 5.59K conversions at $1.67 cost per conversion
Jul 17, 2023 – Jan 8, 20245.59K leads · $1.67 / lead · 5.43% CTR
ads.google.com › Overview
Google Ads lead-gen dashboard — 2.82K conversions at CA$10.61 cost per conversion
Sep 18, 2020 – Jan 8, 20242.82K leads · CA$10.61 (~$7.75) / lead · 33.1K clicks
ads.google.com › Overview
Google Ads lead-gen dashboard — 2.7K conversions at 7.76% conversion rate
Feb 1, 2023 – Jan 8, 20242.7K conversions · 7.76% conv rate · 7.20% CTR
ads.google.com › Overview
Google Ads lead-gen dashboard — 2.56K conversions at 7.67% conversion rate
Feb 1, 2023 – Jan 8, 20242.56K conversions · 7.67% conv rate · 33.4K clicks
ads.google.com › Overview
Google Ads lead-gen dashboard — 1.55K conversions at $17.51 cost per conversion
May 1, 2023 – Jan 8, 20241.55K leads · $17.51 / lead · 75.7K clicks
ads.google.com › Overview
Google Ads lead-gen dashboard — 394 conversions at $1.60 average CPC
Jan 1, 2023 – Jan 8, 2024394 leads · $1.60 avg CPC · $17.2K spend
ads.google.com › Overview
Google Ads lead-gen dashboard — 103 conversions at $2.36 average CPC
May 1, 2023 – Jan 8, 2024103 leads · $2.36 avg CPC · $7.34K spend
Tracking & Attribution

Every lead traced to the click that made it

If you can't see which keyword, ad, and page produced each lead, you're optimizing blind. I wire the full measurement stack so budget follows what actually books revenue.

Conversion tracking

Google Ads & GA4 conversions for every form submit, call, and booking — deduped, value-assigned, and verified.

Call & form tracking

Dynamic-number call tracking plus form capture, so phone leads and web leads both count — and both get attributed.

Offline & CRM import

Push closed and qualified status back into Google, so bidding optimizes for revenue and real customers — not raw form fills.

Google Ads Analytics 4 Tag Manager Meta Pixel HubSpot Zapier
0
Peak ROAS · live campaign
$0
Lowest cost / lead
0
Leads · top account
0
Peak click-through rate
The Funnel

From ad click to booked lead

Every stage is instrumented — so I can see exactly where leads come from, where they drop, and what to fix next.

Stage 01

The click

A high-intent search, Performance Max, or Meta lead ad puts your offer in front of someone ready to act.

Google Ads
Stage 02

Landing page

A message-matched, fast, focused page that answers the search and makes the next step obvious.

Message-matched & CRO-tested
Stage 03

Lead captured

A form submit or tracked phone call — logged, attributed to its exact source, and pushed to your team in real time.

Call & form tracking
Stage 04

Qualified & closed

Won/lost status flows back into Google, so bidding keeps chasing the leads that actually become customers.

CRM & offline conversions
Who it's for

Built for businesses that run on leads

If a phone call or a form fill is what makes you money, this is the growth engine for you — high-ticket, considered-purchase, or local demand.

Home & local services

Roofing, HVAC, solar, remodeling, cleaning — capture demand the moment someone searches in your area.

Real estate & mortgage

Buyer and seller leads, refinance and pre-approval inquiries — filtered for intent, not tire-kickers.

Clinics & healthcare

Dental, aesthetics, physio, specialty care — booked consultations from patients actively looking for you.

B2B & professional

Agencies, legal, finance, SaaS demos — qualified inbound that keeps your sales pipeline full.

Testimonials

Lead-gen clients, in their words

5.0★ across Fiverr & Upwork — repeat clients across the US, Europe & Asia whose lead engines and campaigns I built and scaled.

★★★★★ 5.0 on Fiverr Top Rated seller 5.0 on Upwork Repeat clients across US · Europe · Asia
More proof

Want a pipeline that fills itself?

See the full growth stack behind these numbers — and the apps I've built and scaled along the way.