Once your app is live, growth is a system — not a guess. Paid acquisition across Meta, TikTok, Google & Apple Search Ads, wired to AppsFlyer attribution and RevenueCat revenue truth, so every dollar is traced from install to paid subscription.
Meta Ads
Instagram
TikTok Ads
Google Ads
Apple Search Ads
RevenueCat
SKAdNetwork
Firebase
Play Console
Meta, TikTok, Google, Apple Search, Snapchat, YouTube — and more. Every platform run with the same discipline: clean campaign structure, relentless creative testing, and budget that only follows what's working.
Where scale lives. Broad, signal-fed campaigns that let Meta's delivery find your buyers — then hard budget discipline on top.
Native-first acquisition. Ads that look like content, not banners — so the feed keeps scrolling and the installs keep coming.
Intent at scale across Search, Play, YouTube & Display. One campaign type, feeding Google's models the signals that matter.
The highest-intent traffic on iOS. Users already searching for what you do — captured at the moment they're ready to install.
A younger, mobile-first audience reached with full-screen vertical creatives built natively for the platform.
Video at scale — in-stream and Shorts placements that put your app in front of high-intent viewers.
A look inside real Google Ads accounts I've run — millions of app conversions driven at some of the lowest costs per action in mobile. Live dashboards, not mockups.
ads.google.com › Overview
ads.google.com › Overview
ads.google.com › Overview
ads.google.com › Overview
ads.google.com › Overview
Paid social is won on creative, not settings. Every winner comes from a fast, repeatable cycle — the ads improve because the process does.
A sharp angle: who it's for, the pain, the promise worth testing.
A batch of variations around the hook — formats, edits, UGC.
Ship them live and let spend plus AppsFlyer data pick the winners.
Pour budget into what works, cut the rest, feed learnings back in.
A three-layer measurement stack so you're never guessing which channel, campaign, or creative actually made money.
Every install traced to its source — SDK, deep linking, postbacks, and cohort ROAS so you know exactly which creative and channel drove the result.
One source of truth for subscriptions across iOS & Android. Trials, renewals, and churn reconciled into the real MRR behind the funnel.
Privacy-first iOS measurement. SKAdNetwork conversion values and Apple's on-device attribution wired in so campaigns keep optimizing after ATT.
RevenueCat
Meta Ads
TikTok Ads
Google Ads
Apple Search Ads
Firebase
Growth isn't installs, it's revenue. Each stage of the funnel is instrumented with the tool built to measure it.
The first click to first open. Attribution ties every install back to the exact campaign, ad set, and creative that earned it.
Onboarding into a trial start. Paywall views and trial conversions tracked in real time across iOS & Android.
Measured with RevenueCat
Trial to paid, renewals, and churn — the revenue that actually lands, reconciled back to each acquisition source.
Measured with RevenueCat
Paid traffic converts better when the listing does. ASO lifts organic installs and lowers blended CPA at the same time.
Research and prioritize the terms your buyers actually search — then map them into title, subtitle, and keyword fields.
Titles, subtitles, and descriptions written for ranking and clarity — every character earning its place.
Test screenshot sets and app previews to find the story that converts browsers into installs.
Turn more product-page views into downloads — the single lever that improves every channel feeding the store.
5.0★ across Fiverr & Upwork — including the founders whose attribution and subscription stacks I built and scaled.
See the apps behind the numbers — and the AI development that ships them fast enough to scale.